Privacy policy

Last updated: July 13, 2026

Guiding Stones operates this store and website, including all related information, content, features, tools, products, and services, in order to provide customers with a curated shopping experience (the “Services”). Guiding Stones is powered by Shopify, which enables us to provide the Services. This Privacy Policy explains how we collect, use, and disclose your personal information when you visit, use, make a purchase or other transaction through the Services, or otherwise communicate with us. If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will control with respect to the collection, processing, and disclosure of personal information.

Please read this Privacy Policy carefully. By using or accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in it.

Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies, relates to, describes, or can reasonably be linked to you or another individual. Personal information does not include information collected anonymously or information that has been de-identified so that it cannot reasonably identify or be linked to you. Depending on how you use the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences drawn from such information:

  • Contact details, including your name, address, billing address, shipping address, telephone number, and email address.
  • Financial information, including credit or debit card details, financial account numbers, payment information, financial account information, transaction details, payment method, payment confirmation, and other payment-related details.
  • Account information, including your username, password, security questions, preferences, and settings.
  • Transaction information, including products you view, add to your cart or wishlist, purchase, return, exchange, or cancel, and your past transaction history.
  • Communications with us, including information contained in messages you send to us, such as customer-support inquiries.
  • Device information, including information about your device, browser, network connection, IP address, and other unique identifiers.
  • Usage information, including information about how you interact with the Services, such as how and when you access or navigate them.

Sources of Personal Information

We may collect personal information from the following sources:

  • Directly from you, including when you create an account, visit or use the Services, communicate with us, or otherwise provide your personal information.
  • Automatically through the Services, including from your device when you use our products or services or visit our website, and through cookies and similar technologies.
  • From our service providers, including when we engage them to provide certain technologies or to collect or process personal information on our behalf.
  • From our partners and other third parties.

How We Use Your Personal Information

Depending on how you interact with us and which Services you use, we may use personal information for the following purposes:

  • Providing, customizing, and improving the Services. We use personal information to provide the Services, including to perform our contract with you, process payments, fulfill orders, remember your preferences and products of interest, send account-related notifications, process purchases, returns, exchanges, and other transactions, create, maintain, and manage your account, arrange shipping, facilitate returns or exchanges, enable reviews, and provide a customized shopping experience, such as recommending products related to your purchase history. This may include using personal information to better customize and improve the Services.
  • Marketing and advertising. We may use personal information for marketing and promotional purposes, including to send marketing, advertising, or promotional communications by email, text message, or post, and to display online advertising within the Services or on other websites based on products or services you previously purchased, added to your cart, or otherwise interacted with.
  • Security and fraud prevention. We use personal information to authenticate accounts, provide a secure payment and shopping experience, detect, investigate, and respond to possible fraudulent, unauthorized, illegal, unsafe, or malicious activity, protect public safety, and secure the Services. If you create an account, you are responsible for keeping your account credentials secure. We strongly recommend that you do not share your username, password, or other access information with anyone.
  • Communicating with you. We use personal information to provide customer support, respond promptly, deliver effective service, and maintain our business relationship with you.
  • Legal reasons. We use personal information to comply with applicable law and respond to valid legal process, including requests from law-enforcement or government authorities. We may also use it to participate in or investigate civil discovery, potential or actual litigation, or other legal disputes, and to investigate or enforce potential violations of our terms and policies.

How We Disclose Personal Information

In certain circumstances, and in accordance with this Privacy Policy, we may disclose personal information to third parties for legitimate purposes. Such circumstances may include:

  • To Shopify and vendors or other third parties that provide services on our behalf, such as IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping.
  • To business and marketing partners that provide marketing services and deliver advertising. For example, we use Shopify to support personalized advertising with third-party services based on your online activity across different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy policies. Depending on where you live, you may have the right to direct us not to share information for targeted advertising or marketing based on your online activity across different merchants and websites.
  • When you direct, request, or consent to the disclosure of certain information to third parties, such as for product delivery or when using social-media widgets or login integrations.
  • Within our affiliates or other members of our corporate group.
  • In connection with a business transaction, such as a merger or bankruptcy; to comply with applicable legal obligations, including subpoenas, search warrants, and similar requests; to enforce applicable terms and policies; or to protect and defend the Services, our rights, and the rights of users or others.

Our Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit through the Services will be transmitted to and shared with Shopify and third parties that may be located outside your country of residence in order to provide and improve the Services. In addition, to help protect, grow, and improve our business, we use certain enhanced Shopify features that incorporate data and information obtained from your interactions with our store, other merchants, and Shopify. To provide these enhanced features, Shopify may use personal information collected from your interactions with our store, other merchants, and Shopify. In such circumstances, Shopify is responsible for processing your personal information and for responding to requests to exercise your rights concerning Shopify’s use of personal information for these purposes. To learn more about how Shopify uses your personal information and the rights you may have, please review the Shopify Consumer Privacy Policy. Depending on where you live, you may also be able to exercise certain rights regarding your personal information through the Shopify Privacy Portal.

Third-Party Websites and Links

The Services may contain links to websites or other online platforms operated by third parties. When you follow a link to a site that is not affiliated with or controlled by us, you should review that site’s privacy and security policies and other terms. We do not guarantee and are not responsible for the privacy or security of such sites or for the accuracy, completeness, or reliability of information found on them. Information you provide in public or semi-public areas, including third-party social-networking platforms, may be viewable by other users of the Services or those third-party platforms without limitation as to its use by us or the third party. The inclusion of such links does not, by itself, imply endorsement of the platform, its content, or its owners or operators, except where expressly stated on the Services.

Children’s Data

The Services are not intended for children, and we do not knowingly collect personal information from children under the age of majority in their jurisdiction. If you are the parent or guardian of a child who has provided us with personal information, please contact us using the details below to request its deletion. As of the effective date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell,” as those terms are defined under applicable law, personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please be aware that no security measure is perfect or impenetrable, and we cannot guarantee “perfect security.” Information you send to us may not be secure while in transit. Please do not use insecure communication channels to send us confidential or sensitive information.

How long we retain personal information depends on factors such as whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights described below regarding your personal information. These rights are not absolute, may apply only in certain circumstances, and may be denied where permitted by law.

  • Right to access or know. You may have the right to request access to personal information we hold about you.
  • Right to delete. You may have the right to request deletion of personal information we hold about you.
  • Right to correct. You may have the right to request correction of personal information we hold about you.
  • Right to data portability. You may have the right to receive a copy of personal information we hold about you and, subject to certain circumstances and exceptions, request that it be transferred to a third party.
  • Managing communication preferences. We may send promotional emails, and you may opt out at any time by using the unsubscribe option displayed in those emails. Even after unsubscribing, we may continue to send non-promotional communications, such as important notices about your account or orders.

You may exercise these rights as indicated within the Services, where available, or by contacting us using the details below. To learn more about how Shopify uses your personal information and your rights concerning data processed by Shopify, please visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising these rights. Where permitted or required by applicable law, we may need to verify your identity before processing a request. Subject to applicable law, you may appoint an authorized agent to exercise rights on your behalf. Before accepting such a request, we may require the agent to provide proof of authorization from you, and we may also require you to verify your identity directly with us. We will respond within the time required by applicable law.

Complaints

If you have a complaint about how we handle personal information, please contact us using the details below. Depending on where you live, you may have the right to appeal our decision through the contact details below or to lodge a complaint with your local data-protection authority.

International Transfers

Please note that we may transfer, store, and process personal information outside the country where you live.

When we transfer personal information outside the European Economic Area (EEA) or the United Kingdom, we rely on recognized transfer mechanisms, such as the European Commission’s Standard Contractual Clauses or equivalent contracts issued by the relevant UK authority, unless the destination country has been recognized as providing an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the “Last updated” date, and provide any notice required by applicable law.

Contact

If you have questions about our privacy practices or this Privacy Policy, or wish to exercise your rights, please call us at +81 70-2615-5884, email us at guiding.stones.24@gmail.com, or contact us by post at Guiding Stones, Room 208, 5-27-5 Umeda, Adachi-ku, Tokyo 123-0851, Japan.